Data pages, reviewed quarterly
The numbers, with their sources attached.
Most retention statistics on the internet have been copied so many times that the original source is gone. These pages exist to be the opposite: every figure named, linked to whoever published it, laid out in a real table, and dated. Where we don’t have a number, there is an em dash and a note saying so.
Search
Search index is built by npm run build — unavailable in dev.
Start with
Published
Each page pairs with a free calculator, so the benchmark stops being a statistic and becomes your figure.
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~9%
Failed payment benchmarks for subscription brands
of recurring revenue lost to failed payments
Baremetrics · Paddle / ProfitWell
Paired tool: Failed-payment calculator →
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6.5%
Subscription churn benchmarks for DTC consumer goods
typical monthly churn, B2C consumer goods
Recurly Consumer Goods Churn Benchmark · Recharge DTC consumer panel
Paired tool: Subscription churn calculator →
How these pages are built
Five rules. They’re the reason we’re comfortable being quoted, and the reason some of these tables have holes in them.
- Named sources, linked
- Every figure carries the name of the organisation that published it, next to the figure and again in the methodology. Pages that cite get cited.
- Real tables, never images
- The data is HTML you can select, quote and check. A screenshot of a table is a table nobody can use.
- An em dash where we don’t have it
- An empty cell stays empty. We don’t estimate a number into a table to make it look complete — that is how bad figures enter circulation.
- Reviewed every quarter
- Each page shows when it was last updated. If a source republishes, the page changes and the date moves with it.
- Our own data, when it’s worth citing
- Rows marked “to publish” are ones we intend to fill with Pointerflow client data once the sample is large enough to stand behind.
In the queue
The next benchmark pages, in the order they’re being written. They aren’t links yet because they aren’t published yet.
- Email flow revenue benchmarks for ecommerce Not published
- Retention benchmarks for Shopify Plus brands Not published
- AI search visibility benchmarks for ecommerce Not published
- Cart abandonment rate benchmarks Not published
- Customer service ticket benchmarks for DTC Not published
- Subscription AOV and LTV benchmarks by price point Not published
Need a number that isn’t here? Tell us which one — if we can source it properly, it moves up the queue.
Find out what you’re losing.
Before you commit to anything, we tell you exactly what you’re losing and what it costs to stop it. Two weeks. Fixed fee. Credited in full against any build you go ahead with.
- Fee
- $1,500–$3,000, fixed
- Duration
- Two weeks
- Credited
- In full, against any build
- You supply
- Read access + one 45-minute call